Sion Simon

I have to agree with Guido on this one. Not only is the video toe-curlingly unfunny, but Simon's defence of it on Sky was peculiar in the extreme. Webcameron has experienced a big increase in traffic as a result of the extra coverage, Simon has been widely rebuked by people from his own party and the references to Cameron's wife and kids look really, really badly judged.

The point is that if you want to make a satirical point about the shallowness of David Cameron, it's best to avoid making yourself look like a twat. Whatever you think about the Webcameron idea, and I was impressed that they got a piece from Dr Crippen on there, the best way to attack it is not to make creepy references to his wife and children.

On an unrelated note - didn't Sion Simon famously beat Nicholas Soames in an oyster-eating contest once? While he was a Telegraph columnist?