People, not props

Gordon Brown’s rebranding efforts continued apace today with another emotional interview focusing on his family life.

A few days after the Prime Minister was broadcast speaking movingly about the death of his first-born child, he told a supermarket magazine about his other children’s birthdays and the death of his mother.

Mr Brown’s closest advisors including Lord Mandelson, Ed Balls and David Muir have succeeded in encouraging him to display a softer side.

Sometimes there really isn’t enough vomit in the world…