Wednesday, March 19, 2008

The joys of advertising

It's still one of the nicer things about the BBC, that it isn't constantly interrupted by advert breaks. In the old days, when rules were more rigidly adhered to, it was forbidden even to mention brand names on air as this was perceived to be a form of advertising. This is obviously a rule in decline, as the opening paragraph from this news story makes clear:

But had you observed the name above the door on your way into the Ann Boal Inn in Killough, County Down, and promptly Googled it on your iPhone, you should now be piecing together information to support what you initially thought was a very tall tale

The joys of product placement eh?


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